Case Study — SMW Kitchens
A thriving business that has become a trusted name in the industry.
“If we need a helping hand, the Planit service team has been really helpful. They fix any problem we have, are all very helpful and all very much up to speed.”
—
Simon Wiley
SMW Kitchens
Since its foundation in 2008, SMW Kitchens in Tamworth has grown into a thriving business that has been providing quality kitchen design and renovation services to the local community and broader East Coast markets for many years. With a focus on customer satisfaction and attention to detail, SMW Kitchens has become a trusted name in the industry.
One of the key factors that has contributed to the success of SMW Kitchens is the support provided by the Planit Australia service team. As a leading provider of software solutions for the kitchen, cabinet, and furniture industries, Planit Australia’s services team has played a vital role in helping SMW Kitchens grow and evolve over the years.
“Our experience with the guys at Planit has been awesome.”
According to SMW Kitchens' owner, Simon Wiley, "our experience with the guys at Planit has been awesome.” Having grown from three guys in a small shed with a panel saw to now, 35 staff across three companies in a large purpose-built factory with three CNC machines, Simon has always known that “if we need a helping hand, the Planit service team has been really helpful. They fix any problem we have, are all very helpful and all very much up to speed. Over time, we have changed the way we produce our kitchens, incorporating a stone shop and paint shop to work alongside our kitchen shop. We have always made sure we still have the same quality, and Planit has been key in helping us greatly in performing the integration of our new machines, integrating as many new features and capabilities into our day-to-day workings as possible, which has essentially made our lives much easier as cabinetmakers and drafters."
One of the key benefits of working with Planit Australia has been the ability to create 3D designs that allow customers to visualize their new kitchen before it is built. "When we moved into the new factory, we saw an opening that needed to be rectified - our presentation skills to clients with our design and sales teams," says Simon. "We are very much looking forward to seeing where Vortek Spaces takes us with our journey with Planit.” Vortek Spaces allows SMW to show customers exactly what their new kitchen will look like, and make changes before any construction work begins, thereby increasing customer satisfaction and reduce the risk of errors or misunderstandings during the installation process.
Key benefits of
working with Planit
In addition to the software customisation and training provided by Planit Australia, Simon also notes the excellent support provided by the company's service team and technical support. "The Helpdesk has always been great – happy days, they just sort it out for us." The face of the Planit Australia service team, customer concierge, Noel Sayer, explains that “working as a facilitator and ensuring that our customers have the best possible service experience” is the keystone to “providing fast, efficient, and effective service on time, every time, something we pride ourselves on. Our technical support consists of a combination of deliverables beyond the technical aspects - the best possible communication, response time and operating effectively to provide customers with the right solutions to their problems, so customers can obtain the most benefit while minimising downtime.”
As Planit Australia National Service Manager, Gordon Guppy, observes, “the most important thing in providing good service to a customer is a strong foundation to the relationship - you really need to know who the customer is and how they're operating, both internally with their own team, as well as externally with their own customers. Seeing the excitement on our customers' faces when they incorporate new technologies and capabilities into their operations is always a really proud moment, knowing that we have been a part of, and have been able to contribute to, their growth and journey. Having met Simon and his team over six years ago, it's been really rewarding to see the changes in SMW Kitchens, using Planit's products and service offerings.”
Through the entire Planit Australia service team, there is a focus on “facilitating improvement of business practices utilising Cabinet Vision and Vortek Spaces,” according to senior product solutions expert, George Farrell. “The most important thing, when providing customisation, training or education for a customer, is to understand the needs of their business. With this understanding, we are able to tailor appropriate and unique solutions to address each individual customer’s circumstances. Customers recognise that being up to date with Cabinet Vision through regular customisation, training and education is always of great benefit, through improving staff skills and utilising the latest features.”
As SMW Kitchens continues to grow and expand its services, the partnership with Planit Australia remains a critical part of the business's success. With access to the latest technology and ongoing support from a trusted provider, SMW Kitchens is
well-positioned to continue providing exceptional service to its customers for many years to come.